top of page

STYLING & ART DIRECTION

THE VALUE SHIFT

Editorial based on a trend vision for 2030

For a creative industry, fashion is not so creative with keeping up with the major "changes" we are seeing in our environment. There is still too much polluting production, too little appreciation and innovation for materials, and too much clothing ends up with the still growing clothing waste. These are just a few examples, so I think our values ​​must shift if we want to turn the tide. This has resulted in my trend vision for 2030: The value shift.

 

All clothing pieces in this editorial are from upcoming designers in the Netherlands. They each work in their own way for a better future, from sustainable materials to local production and crafts, they do it all. I also started with myself. For this editorial, I went from fast fashion styling to handmade pieces in the Netherlands, but I also made outfits myself. In the years that I have been studying fashion, I have collected a lot of materials. I decided to bring these together by weaving and apply them in my own designs.

 

Fashion is about communicating your identity and it will remain this way. Everyone has their own values ​​that we hold on to as a person, that is why it’s so important to start with yourself. Change is around the corner. When we are all part of the whole, we are automatically part of the solution. 

Valueshift17.jpg
Valueshift9.jpg
Valueshift4.jpg
Schermafbeelding 2020-10-09 om 17.05.36.
Valueshift18.jpg
Valueshift3.jpg
Valueshift8.jpg
Schermafbeelding 2020-10-09 om 17.05.50.
Valueshift1.jpg
Valueshift5.jpg
Valueshift11.jpg
Valueshift12.jpg
Valueshift15.jpg
IMG_2984.JPG
Valueshift13.jpg
Valueshift10.jpg
Valueshift7.jpg
Schermafbeelding 2020-10-09 om 17.05.28.


Concept for Academie Artemis 2020

Photography Evely Duis
Art direction and styling Dominique Verwijmeren
Model Mo-Yccia Hanley - Inbetween Models
Model Lynn Quanjel - Inbetween Models
Beauty Sophie van Bijleveld

Designs by Dominique Verwijmeren -
Tim Dekkers - Lara Maria de Groot - 
Emily Rijken - Hiske Hottinga - Revalue


 

bottom of page